With chaging climate, our lips can take a real beating. The humectants in natural lip balms pull moisture out of the air and attach it to your lips. Water, in any form, is good for your lips, but will evaporate quickly without something to hold it there. Lip balms are made to hold the moisture in. Before applying lip balm, we reccomend exfoliating. You can do this at home by mixing a little olive oil with granulated sugar or salt, and gently rubbing the mixture on your lips in a circular motion. Now you’re ready to moisturize!.